I am a big fan of the NCAA Final Four Tournament. Since I was a kid, I have not missed watching the Final Game on the tube. I remember vividly the games where the underdogs, Villanova and North Carolina State, were able to come through. This year was no different, with a small mid-major school of Butler against Duke. An undergraduate student population of less than 5,000, going up against one the best college basketball schools over the past 30 years. A young coach from Butler, going up against a legend and Hall of Famer. The game lived up to the hype.  I got familar with Butler and their story.  Soon, I was a big fan and liked what they have brought to the Final Four.  Although, Butler fell a basket short, it was a thrilling game to the end.
As I reflected on the game, it reminded me of how the NCAA Final Four tournament, is similar to the business world. Everyday, start ups and small companies are working to make a name for themselves.  No longer a start-up, Intelletrace is a small company, playing in the multi-billion dollar industry of telecommunications. We are constantly fighting against the more established Carriers, like AT&T and Verizon Business. People are familiar with their company names and most likely have done business with them in the past. Like Butler, we are constantly working at getting better and looking at ways to be creative. What we always hope for, is establishing a relationship with our customers and having the lost shot. Most of the time the last shot is a slam dunk or an easy lay in.