I just finished a book called Blue Ocean Strategy. It is a simple book on making your competition irrelevant by creating uncontested market space. In this new economy with new rules to play by, it is more important than ever, for companies to be continually changing. Companies are often battling over market share and struggling for differentiation, which results in nothing more than shrinking profits. As prices for telecom services continually fall, it is important for Intelletrace to look at new markets and services to increase our market space.

rivalry

The Blue Ocean Strategy helps companies to not only start thinking about new markets, but also new competitors and new buyers. The Blue Ocean Strategy provides a systematic approach, to keep your company from falling back. I am sure 10 years ago, Sony, the DVD or CD industry, the video industry, and the cell phone industry never thought Apple would their major competitor. Apple is a perfect example from moving their computing from a computer manufacturer to the leading device for downloading and listening to music. I highly recommend this book to anybody who would like to start creating a new strategy their company in this new economy.